It started with cold calls.
Before any of the systems, I was on the phone — cold calling, finding the real pain point, closing. Every campaign hit the same wall: the systems behind it. Lists went stale, follow-ups slipped, data lived in ten places. I got tired of waiting for engineers to fix my pipeline, so I became one.
Then it got technical.
I went deep: data engineering on $5M Meta and eBay contracts — Snowflake, dbt, governed reporting platforms used to steer real budgets. That's where I learned that growth systems deserve the same rigor as production data systems: lineage, monitoring, evals, and rollbacks.
Now I build the machine.
Today I build autonomous GTM systems end to end — enrichment, ICP scoring, drafting, publishing, performance loops — operated with AI agents and gated by human judgment. The seller decides what to say. The system makes sure it happens, at scale, every time.